What Sherry Had Achieved.
Overseas Project Experiences.
Project 1 @ China Shanghai Co-branding event
Co-branding with FUJIFILM China and hit 11,361,000 live reviews within an hour on Buynow Shanghai X FUJIFILM October new product brocading event 2021.
Project 2 @ European concept localized in Asia.
Carrefour Taiwan supermarket division is a newly built-up business in 2013. I joined as sales & concept manager to develop a new business from 0 to 1, Managed opening promotions & events for 53 new supermarket stores, collaborating with expansion & asset project team.
Project 3 @ Taiwan tea culture X French restaurant
In 2012, I planed and launched flower-secented tea colloection campaign, which included VIP dinner party associated with Hyatt Hotel. As the result, it gained 20% sales growth of the collection.
How Does Sherry Lead Her Team.
Here are Sherry's leadership stories.
Taiwan Team
My subordinate says promote her or lose her.
Shanghai Team
I got asked what my opinion of “workplace PUA” is by an interviewee.
Vietnam Team
My local team disliked me as an expat manager.
About Me
I am good at developing teams and articulating brand core values & concepts for newly built-up business to implement in APAC region, which includes but not limited to marketing communication strategy, improving in-store customer shopping experience, concept development and store expansion.
I have broad experience across all marketing channels including go-to-market strategy, consumer insights, CRM, operational marketing, campaign and brand management, store expansion, concepts, and omni-channel retail business development. Consumer market & retail business development in IKEA, KFC and Carrefour.
I was born in Taipei, earned MBA degree in NY. Have work experience in NYC, Taipei, Ho Chi-Minh City, Guangzhou, Shanghai. Experienced in cross-functional and cultural teams.Let's Be Friends
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